Important work deserves
to be understood.
Charities, nonprofits, and government organisations often have the most complex stories to tell, and the smallest tolerance for something that doesn't land.
A confusing message doesn't just lose attention. For a cause, it loses donors. It loses volunteers. It loses the people whose lives depend on the program working.
I've made work for the RSPCA, the United Nations, and government data programs. Projects where the stakes are real and the brief needed to cut through noise, not add to it.
The approach is the same as any other brief: find the one thing that matters, build the motion design around that, and strip everything else out.
Your cause is hard to explain because it's complicated. That's not a limitation. That's exactly the brief I'm built for.
Causes I've
worked on.
RSPCA / Cat Care Programme
An animation for RSPCA's cat welfare programme that balances emotion with practical information, getting the message across without manipulation.
RSPCA / Workplace Giving
A motion piece for RSPCA's workplace giving programme. The brief was to drive corporate sign-ups by making the impact of regular contributions immediately clear.
United Nations / Plastic Waste Data
A data-driven animation for the United Nations that transforms global plastic waste statistics into a visual narrative designed for international policy discussions.
ACIR / Food Waste Programme
An animation for ACIR's food waste reduction programme. Complex supply chain data turned into a clear visual argument for action.