Explainer videos for ideas
that don't explain themselves.
Some products, platforms, and missions are genuinely hard to explain. Not because they're bad, but because they're complex. An animated explainer video gives you 60 to 180 seconds of pure clarity. No jargon, no filler, no confused faces on the other end of a sales call.
A great explainer video does three things: it earns attention in the first five seconds, it makes something complex feel obvious, and it ends with the viewer knowing exactly what to do next. That's it. Clarity, brevity, and visual storytelling. Not decoration.
I've delivered 50+ explainer video projects over 10+ years for SaaS companies, tech startups, nonprofits, and government agencies. Everything from 60-second product overviews to 3-minute deep dives that replace entire pitch decks. The range of work is wide, but the goal is always the same: make people understand, then make them care.
If you're an explainer video company shopping list, here's the difference: I'm a solo operator, not a production line. You work directly with the person designing, animating, and delivering the final piece. No account managers, no handoffs, no diluted feedback loops.
SaaS & product explainers
Turn complex software into a clear, watchable story. Homepage heroes, landing pages, sales decks.
Nonprofit & cause videos
Make people understand the problem and feel compelled to act. Campaigns, fundraising, advocacy.
Data visualisation
Transform numbers and research into motion graphics that actually communicate. Reports, presentations, social.
Campaign & social motion
Short-form content built for feeds. LinkedIn, Instagram, YouTube pre-roll, paid ads.
Onboarding & training animation
Get users or staff up to speed faster. Reduce support tickets, improve retention, cut training time.
Explainer videos,
real clients, real results.
Wipster / Video Feedback Tool
Wipster's platform connects creative teams across the entire video review workflow. I built a 90-second product overview that walks through the full experience. No login required, no jargon.
United Nations / Plastic Waste Data
The UN needed to turn dense plastic pollution data into something people would actually watch and share. I built a data-driven explainer that made the numbers hit harder than any report could.
RSPCA / Saving Cats
RSPCA wanted to shift public behaviour around cat ownership. The explainer had to land emotionally without being heavy-handed. Clear problem, clear action, sixty seconds.
Trusyft / Product Promo
Trusyft's compliance platform solves a real problem, but explaining it cold was killing conversions. The animated product promo gives prospects the full picture before a single sales call.
"What would normally take hours to explain now takes 90 seconds. The video is the single most useful tool we have for new client conversations."
AMSED
Common questions about
explainer video production.
What is an explainer video?
A short animated video, typically 60 seconds to 3 minutes, designed to clearly communicate what a product, service, or idea does and why it matters. They're used on homepages, in sales decks, on social media, and in onboarding flows to replace long-winded copy with something people actually watch.
How much does an explainer video cost?
Explainer video production typically ranges from $5,000 to $25,000+ depending on length, complexity, and style. A 60-second motion graphics piece sits at a different price point than a 3-minute character-animated narrative. I scope every project individually based on the brief. No cookie-cutter packages.
How long does it take to produce an explainer video?
Most projects take 4 to 8 weeks from kickoff to final delivery. That includes scripting, storyboarding, design, animation, and revisions. Tight timelines are possible for simpler projects. I'll always be upfront about what's realistic.
What's the production process?
Three phases. First, we nail the script and storyboard. This is where clarity lives. Second, I design the visual style and key frames. Third, I animate, add sound design, and deliver final files. You get review points at every stage so nothing goes off track.
What styles of explainer video are available?
Motion graphics, 2D character animation, data visualisation, kinetic typography, and mixed-media. The right style depends on your audience and the complexity of your message, not a trend. Every project gets a custom visual direction designed to fit your brand.