The story has to work
before the product can.
In a startup, the product is moving every week. The one thing that cannot move is a confused first impression. I make motion for teams who need a homepage, a deck, and an onboarding flow to say the same thing, clearly, before anyone books a call.
I have worked with seed and Series A companies where the product was real but the narrative was not: too many features, the wrong first sentence, or a story that only made sense after a live demo. Motion does what a deck cannot. It makes the product feel finished before a login.
The projects below are a slice of that work — short and long, B2B and product-led, from single-feature explainers to platform overviews. If you are in the phase where a single three-minute window decides whether a prospect, investor, or user takes the next step, you are in the right place.
I am based in Australia and work with startups worldwide, usually async with a tight kickoff, script review, and a delivery schedule that matches launch dates, not the other way around.
Homepage & launch explainers
The 60 to 90 seconds that say what you do, who it is for, and what happens when someone signs up. Built for the fold, not a conference room.
Product and platform walkthroughs
Replaces the first 10 minutes of a demo with something that is consistent, repeatable, and does not break when the UI changes next sprint.
30-second social and ad cuts
Hooks for paid and organic, designed from one master script so the story stays the same when the channel changes.
Onboarding and activation
First-week clarity: show one workflow, one outcome, so new users do not drop before they have seen value.
Fundraising and pitch support
Motion in the deck, not instead of a deck — a loop that makes the product real when you are on a 12-minute zoom.
Startups, real products,
real outcomes.
Cart-share / Startup Explainer
A 30-second piece built for social and landing pages: punchy, clear, and made for the moment a cold visitor decides if you're worth their time.
ARK / Product Concept
A modular design technology concept brought to life in under 60 seconds, making a new product category feel tangible before launch.
Trusyft / Product Promo
A high-energy animated product promo designed to make an early-stage platform feel polished, credible, and ready for market.
Hey You / Food Ordering App
A startup app explainer that turns a simple user habit into a clear product story: order ahead, skip the queue, get on with the day.
Food By Us / Kitchen Ordering
A marketplace-style startup product explained for commercial kitchens, showing procurement workflows without burying the buyer in detail.
Method / Beautiful Bin System
A design-led B2B product with a message that had to work for facilities managers and sustainability leads — the kind of explainer that turns a product into a category story.
Good2Pay / Paperless Invoicing
End-to-end product storytelling for a fintech workflow: from invoice to payment, without losing the buyer in the details.
Uclusion / Product Decision Platform
A platform explainer for a team making build decisions under pressure: structured feedback, prioritisation, and clarity when everything feels urgent.
Oovvuu / WordPress Plugin
A product-led explainer for publishers, showing how a plugin fits into an existing content workflow without needing a live demo.
"62% completion rate. 21% view rate. For a video about bins, we're astounded. Long-term asset for our business."
Lee Bright
Startups, straight answers.
At what stage should a startup invest in motion design?
As soon as the message is the bottleneck. Pre-launch, that is often a homepage hero, investor one-pager, or a waitlist page that has to land in under a minute. Post-launch, it is more often a product explainer, onboarding walkthrough, or a sales leave-behind that does the first pitch before a call. If the product is real but the story is not, that is the stage.
What is the difference between a 30-second startup explainer and a 90-second one?
A 30-second explainer is built for a cold lead: social, pre-roll, or a landing page where attention is scarce. A 60 to 90-second piece is for someone already interested: your homepage, a deck, or a longer nurture flow. I scope length to the job it has to do, not a package size.
Do you work with pre-revenue or funded startups?
Yes, both. Pre-launch companies often get the most from one sharp asset: something that turns 'what we are building' into a story that fits investor updates, cold emails, and early user onboarding. Funded companies usually need a clearer split between category explainers, product walkthroughs, and onboarding. Same craft, different funnel stage.
How much should a startup budget for an explainer video?
A focused 60 to 90-second animated explainer for a B2B or product-led startup is typically in a similar range to the rest of my work on the site, scoped to two audiences and one main asset. I price from the brief and the distribution plan, not from a menu — but I will always be clear before production starts.