Insights.
Thoughts on motion design, animation production, and making complex ideas clear.
How SaaS Explainer Videos Drive Real Growth
Your SaaS product is brilliant, but nobody understands what it does from a screenshot. Here's how explainer videos shorten sales cycles, improve onboarding, and drive real conversion.
How To Write An Explainer Video Script That Actually Works
Most explainer video scripts fail because they start with the product instead of the problem. Here's a proven framework for writing scripts that keep viewers watching and drive action.
Animated vs Live Action Video: Which Is Right for Your Business?
Animated or live action? The answer depends on what you're explaining, who you're talking to, and where the video will live. Here's how to decide.
Why Most SaaS Videos Get Ignored (And What to Do Before You Hit Publish)
You spent weeks on your SaaS video. You published it. Nothing happened. Here's why most SaaS videos fail before they even get a chance, and the pre-publish checklist that fixes it.
How to Use Video in Your SaaS Sales Process (Not Just on Your Website)
Most SaaS companies put a video on their homepage and stop. Here's how to use motion design across your entire sales process to close deals faster.
Homepage Video vs Product Demo: What Converts Better for SaaS?
Should your SaaS homepage feature an explainer or a product demo? The answer depends on your audience's awareness level and your conversion goal.
How to Measure the ROI of a Motion Design Video for Your SaaS
Measuring video ROI isn't guesswork. Here's a practical framework for calculating exactly what your motion design investment returns.
The 10-Second Test: How to Know If Your Video Is Actually Working
Most SaaS companies can't tell whether their video is working or not. Here's a simple framework to evaluate any video in 10 seconds flat.
How to Get Past the 3-Second Watch Rule: What Makes Viewers Stay
Most viewers decide in three seconds whether to keep watching. Here's what separates videos that hold attention from those that get scrolled past.
Why Your SaaS Demo Video Isn't Converting (5 Real Reasons)
Your demo video has views but no conversions. Here are the five most common reasons SaaS demo videos fail, and how to fix each one without starting over.
Three Ways to Work With a Motion Designer (And Which One Is Right for You)
Project-based, retainer, or embedded. Each model has trade-offs. Here's how to pick the engagement type that matches your SaaS company's stage and needs.
How to Brief a Motion Designer for a SaaS Video (Free Template)
A strong brief is the difference between a video that nails it in one round and a project that drags through endless revisions. Here's exactly what to include.
What Type of Video Does My SaaS Company Actually Need?
Explainer? Product demo? Brand video? Most SaaS companies pick the wrong type of video because they don't understand the differences. Here's a clear breakdown.
Should Your SaaS Company Hire a Motion Designer In-House? (Honest Answer)
Hiring a full-time motion designer sounds efficient until you do the maths. Here's an honest look at when in-house makes sense and when outsourcing wins.
Motion Design Studio vs Freelance Animator: Which Is Right for Your SaaS?
Studio or freelancer? The answer isn't about which is 'better.' It's about what your project actually needs. Here's how to decide without wasting money.
How Much Does a SaaS Motion Design Video Cost? (Real Numbers, No Fluff)
Real pricing for SaaS motion design videos in 2026, based on 500+ projects. No vague ranges or 'it depends.' Actual numbers broken down by video type.
Best Motion Design Studios for SaaS Companies in 2026 (Honest Rankings)
An honest breakdown of what to look for in a motion design studio for your SaaS company, with real criteria instead of paid placements.
What Makes a Great Motion Design Script?
A great motion design script isn't a voiceover track. It's the architecture of the entire video. Here's what separates scripts that work from scripts that waste everyone's time.
How Storytelling Actually Works in Motion Design (And Why Most Videos Get It Wrong)
Most explainer videos aren't stories. They're feature lists with a voiceover. Here's what actual storytelling looks like in motion design, and the process that produces it.
The Art of Explaining Complex Ideas: A Motion Designer's Framework
After hundreds of projects, I've developed a framework for explaining complex ideas through motion design. It starts with finding the one thing that matters most.
How to Use Video to Get More Sales Meetings (The Outreach Video Strategy)
Video in cold outreach outperforms text. Here's the strategy for building, sending, and following up with video that actually books meetings.
How Big Brands Use Motion Design Strategically (What Startups Can Learn)
Big brands treat motion design as infrastructure, not content. One well-made piece does the work of fifty slide decks. Here's what startups can learn from that approach.
How Motion Design Works in a Pitch Deck (What Investors Actually Want to See)
Investors are pattern-matching, not watching a movie. Here's exactly where animation belongs in your pitch deck, and where it absolutely doesn't.
Should Your SaaS Company Have a YouTube Channel? (Honest Answer)
A YouTube channel with four videos does nothing for your SaaS company. Here's the honest answer on when YouTube makes sense and what it actually takes to get results.
How to Use Motion Design in LinkedIn Ads for B2B SaaS
LinkedIn video ads work when they lead with a problem, not a product. Here's how to use motion design to create ads that actually convert in the B2B SaaS space.
TikTok Reels vs Product Demos: What Actually Works for B2B SaaS?
Short-form social and product demos aren't competing. they're doing completely different jobs. Here's what actually works for B2B SaaS and when to use each.
The Best Video Type for Every Stage of the SaaS Customer Journey
Most SaaS companies only use video at one stage of the funnel. The best companies use it across all six. Here's the right video type for every stage of the customer journey.
The Psychology of Motion: Why Animation Works Better Than Live Video for Complex Products
Animation isn't just a style preference, it's a cognitive advantage. Here's the psychology behind why animation explains complex products better than live video.
How to Use Colour, Pacing, and Sound to Control Emotion in Motion Design
Pacing creates urgency. Colour temperature builds trust. Sound design sets the emotional register. Here's how the three work together in motion design that converts.
Concept First, Animation Last: The Process That Makes Motion Design Work
The correct order is problem, concept, treatment, storyboard, style, animate. Most studios do it backwards, and that's why most videos underperform.
How to Onboard SaaS Customers Using Animation (Reduce Churn in Week One)
The first week is when most SaaS customers decide whether to stay or leave. Animation-based onboarding reduces churn by getting users to value faster.
In-App Animation vs Onboarding Video: What Works Better for SaaS Activation?
In-app animation and onboarding video aren't interchangeable. They do different jobs at different moments. Here's when to use each for maximum SaaS activation.
What Animation Can Do for SaaS That Text and Screenshots Never Will
Text describes features. Screenshots show static states. Animation shows the dynamic process that makes your SaaS product valuable, and that's what sells.
Micro-Animations on Your SaaS Website: What They Are and Why They Convert
Micro-animations aren't decoration. they're conversion tools. Here's where they work, where they add noise, and how they impact your SaaS website's performance.
Animation in Email Marketing: What Works, What Gets Blocked, What Converts
Animated email content can double click-through rates, but Outlook blocks most of it. Here's what actually works across email clients and what to avoid.
Website Hero Video vs Animated Homepage: Which Is Better for SaaS?
Hero videos and animated homepages serve different purposes. Here's how page load, conversion data, and user behaviour should inform your choice.
Why "Explainer Video" Is a Dead Category (And What's Replaced It)
The explainer video category has been commoditised to the point of meaninglessness. Here's what's replaced it and why specialist motion design is more valuable than ever.
15 Years Making Motion Design: What I've Learned About What Actually Works
After 500+ projects and 15 years in motion design, here are the lessons that actually matter. about briefs, clients, craft, and what hasn't changed.
The Problem With Most SaaS Product Videos (A Motion Designer's Honest Take)
Most SaaS product videos fail for the same five reasons. Here's a motion designer's honest assessment of what goes wrong and how to fix it.
AI Video Tools Are Getting Better. Here's What They Still Can't Do.
AI video tools are improving fast. But concept, story, and specific customer insight remain stubbornly human skills. Here's where the line sits today.
WIP: The Storyboard
One of the most important parts of the creative process behind making an explainer video is the storyboard. A good storyboard will give everybody on the team a clear vision.
WIP: Style Frames For A Top Secret Project
Creating a unique explainer video is not just about picking a random style out of a bag. It's about crafting a visual language that will attract your audience to watch from beginning to end.
Hey 80's Kids (That's Me!)
Hey 80's kids, we had some spare time in between the design and animation stages of projects this week so we decided to flex our character animation muscle.
AMSED Motion Graphic
Take a look at this Motionstory we created for AMSED. We were briefed by the AMSED team to create an animated story that explained their core service offering and represented the brand's values.
Telling A Story In 30 Seconds
We were approached by the founder of NeatStreets to help them communicate the true value of the road fault reporting app.
How To Use Video As A Marketing Tool
Video marketing is the new king of digital marketing. In the face of decreasing attention spans, more and more marketers are turning to video to market their brands.
3 Hard Hitting Ways To Hook Your Video Viewers In 10 Seconds
Today, videos are on a huge spike in the digital world. The question is, how do you hook your video viewers in just 10, if not 5 seconds?
3 Quick Wins To Get More Clicks From Your Video
If you aren't marketing through videos, it's time for you to rethink your game plan. Marketing professionals around the globe dub video as the type of content that produces the most ROI.
Why Do Corporates Need Explainer Videos?
An explainer video is a short video that businesses use to let themselves be known, to let customers know what they do, and to send a message across quickly.
Facebook Ads For Explainer Videos
The numbers are clear; people will convert more and make a purchase after they watch a video. There are many avenues to get explainer videos in front of your customer base and we will be tackling Facebook Ads.
Skyrocket Your Explainer Video
Placing your well-made product explainer video on your landing page will likely increase your conversion by up to 80%. But will it really make an impact if only a handful of people know your video exists?
Finding the Perfect Animation Partner
Finding an animation partner is one of the most important decisions you'll make for your video project. Learn what to look for in an animation production company.