Explainer videos are almost essential to explaining new tech products and getting customers excited about the problem you solve for them
They help illustrate complex processes and features in a visual and engaging manner, clarifying even the most complicated technologies and products. A creative explainer video will simplify difficult concepts into easy-to-digest chunks, keeping viewers interested and helping them form a mental model of how your solution works. This visual medium makes your marketing messaging more sticky and aids in user adoption of the new technology.
The power of an explainer videos lies in their ability to build clarity on what you offer the viewer. They give your product a voice, conveying your vision and values to forge an emotional bond with your audience. And when viewers feel that bond, they’re much more likely to sign up and stick around.
The stats show it: companies using explainer videos report an average 50% increase in product understanding and 35% higher user engagement.
The creation of explainer videos highlights and underscores the distinctive attributes that make your SaaS solution stand out from other solutions—demonstrating to viewers how your solution solves the problem.
The Science Behind Explainer Videos’ Marketing Power
I’ve seen firsthand how explainer videos can revolutionise a company’s success. The stats speak for themselves—according to HubSpot, 96% of people have watched an explainer video to learn about a new product. Its just a lot easier than reading or watching a long winded product demo.
These short, engaging animations work marketing magic in a few key ways:
- They illustrate complex product features visually. Explainer videos transform abstract, technical concepts into simple visuals and relatable examples. This helps potential users grasp exactly what your software does and how it benefits them.
- They build trust and connection. Explainer videos aren’t just about providing information—they’re about forging relationships. By highlighting your brand’s vision and values, these videos establish an emotional connection with your audience.
- They expand your user base. When you clearly communicate what your product does, you naturally attract more users. Potential customers who understand your offering will be eager to sign up, try it out, and eventually convert.
With video’s unparalleled ability to engage and inform audiences, explainer animations are the ideal tool for clarifying your product and growing your customer base. If you’re not already using these videos in your tech marketing strategy, you’re missing out on a huge opportunity to solidify you offering.
Many forward-thinking SaaS companies, like Slack, Evernote, and Dropbox, have leveraged explainer videos to overcome obstacles and achieve success. Their stories prove these videos’ power to simplify complex offerings, build brand loyalty, and dramatically expand reach.
In today’s competitive SaaS landscape, differentiation is key. Explainer videos have emerged as a proven method for tech companies to stand out, driving up to a 50% increase in product understanding and 35% higher user engagement. By visually demystifying advanced software and emphasizing your company’s vision, explainer videos attract and delight both new and existing customers.
How to Create Compelling Explainer Videos
We have created hundreds of explainer videos for innovative SaaS companies. Through trial and error, I’ve identified the key ingredients for crafting a compelling explainer video.
The first step is identifying your product’s most valuable features and how they address your customers’ biggest challenges. Focus on the specific ways your software improves their lives and makes their jobs easier. Keep your message simple by highlighting only 2 or 3 main features.
Once you have your key messages, it’s time to craft an engaging story. I like to think of the story as a hero’s journey. Your customer is the hero, their challenge is the villain, and your product swoops in as the sidekick to save the day. Show how your product guides the customer to overcome obstacles and achieve their goals.
With a solid story in place, work with an animation expert to bring it to life. Keep the visuals minimal but impactful, with simple characters and backgrounds that don’t distract from your message. Aim for a fast pace to keep viewers interested, with scenes lasting just 3 to 5 seconds.
At under 90 seconds, an explainer video is a quick way to capture your audience’s attention. But those 90 seconds are precious real estate. Focus on clarity, simplicity and storytelling to create a compelling explainer video that resonates with your customers and inspires them to take action.
Explainer Videos – Frequently Asked Questions
I’ve seen firsthand how explainer videos can transform a company by clarifying their product and growing their customer base. These short, engaging videos are a game changer, allowing you to visually communicate your software’s key benefits and stand out in a crowded market.
What makes an effective explainer video?
A successful explainer video is:
- Short (60 to 90 seconds max)
- Engaging, with visuals that capture your audience’s attention
- Clear, simplifying complex ideas into an easy-to-understand format
- Aligned with your brand identity and focused on your customers’ key problems
Can explainer videos really help me get more users?
Absolutely. Explainer videos enhance understanding of your product and help build trust with your audience. When people clearly see your software’s value, they’re more likely to sign up, try it out, and eventually convert to paying customers. Brands like Dropbox and Crazy Egg have leveraged explainer videos to dramatically expand their user bases.
How do explainer videos improve understanding of my product’s features?
These videos break down your software’s functionalities into simple visual elements, making complex ideas easy to grasp. They transform abstract concepts into relatable animations and illustrations, allowing potential users to understand exactly what your product does and how it will benefit them.
Can I create my own explainer video?
It is possible to make your own explainer video, but for the best results, I recommend hiring an expert. Video production pros have the skills and experience to craft a high-quality video that effectively communicates your product’s key benefits. They can help ensure your video resonates with your target audience and aligns with your brand.
How do I get started with an explainer video?
To create an impactful explainer video:
- Identify your product’s main features and benefits you want to highlight.
- Develop a compelling story that shows how your software solves your customers’ key problems.
- Work with a video production agency to bring your story to life with visuals, animations, and an engaging script.
- Keep your video under 90 seconds and focus on clarity, simplicity, and resonating with your audience.
Explainer videos are a must for any tech company looking to stand out. By visually communicating what makes your product unique, these videos can transform how people understand and connect with your brand.
Conclusion
The proof is in the pudding – a good explainer video has the power to convert visitors to signups, confused shoppers into buyers and help tech companies build trust and loyalty with their audience.
Ready to get started on your software explainer video? To get answers to any questions you still have, schedule a free call with Motionstory now.