🚀 Showcasing the Best SaaS Explainer Video Examples in 2023 🎥

👀 Problem

Example questions to answer when creating an explainer video: What problem are we trying to fix? For what? When do they have this problem? What information, studies, and comments do we have that help us understand this issue? Which people do we work with or talk to about this issue to better understand it? The problem needs to be fixed right away. Why does it matter?

💭 Proposal

Example questions to answer: What are we going to do to fix this? What other options did we think about? Why did we decide to go with this option? Could you describe the general shape of this answer? Do you have any mock-ups, samples, or market studies that are useful? The question is, how will we know we’ve solved it? How are we going to measure? Have we considered making this fast, durable, scalable, and relatively cheap on our services?

🛫 Plan

Example questions to answer: What are we building? How does it work? How do we know that it works? What are we measuring? When will it be ready? Then, answer these questions through explainer Video:

• Question 1: Does everyone know what we are launching?
  • Internal Alignment
    • Can we explain what this change is?Have you shared details of this change with other functions?
  • External messaging
    • How are we going to communicate our launch to customers?
    • How will customers understand the changes due to this launch?
• Question 2: Are we sure this is going to work?
  • Quality
    • Has this product been tested appropriately?Have we checked for effects on other products?Have we done capacity planning?Do we have a contingency plan if the launch doesn’t go well?
  • Measurement
    • Do we know how to tell whether this launch is a success?
    • Can others see how this launch is going?
• Question 3: What are our launch steps?
  • Plan
    • Have you agreed on launch audiences with PMM?
    • Did we agree on launch steps with PMM?

🚀 It’s going time!

Ready to get started on your software explainer video? To get answers to any questions you still have, schedule a free call with Motionstory now.