3 Quick Wins To Get More Clicks From Your Video

If you aren't marketing through videos, it's time for you to rethink your game plan. Marketing professionals around the globe dub video as the type of content that produces the most ROI (Return on Investment) in companies. And that's why you need to start increasing clicks from your video.

With plenty of video hosts like YouTube, Vimeo or Wistia, getting your videos accessible in the digital jungle is now made easier than ever. Videos can now generate income, affect your bottom line and help skyrocket your sales. The secret formula to achieving these results lies in the different ways you optimise your videos for conversion.

1. Use Annotations to drive action

Do you want the viewer to share your video on social media? Want to drive traffic to your website? Then you need to spell it out through using call-to-actions on your video. The most effective way to do this is by adding annotations.

Video annotations are much like interactive billboards. They catch attention and drive some action. Video hosts like YouTube and Wistia allow you to add these clickable video overlays with button style links that produce desirable actions from viewers. Its ability to link directly to a web page strategically converts casual viewers to buying customers.

2. Put description links at the right places

When you put up a video, don't just let it sit there alone. Enhance the video by adding a compelling description link. A good description not only entices users, it also gives your video additional points for SEO. The description box helps search engines determine where your videos are relevant on search results.

It's best to put your link at the very top of the description text to ensure that it's visible right off the bat, making it easier for users to click on your link. To optimise it for SEO, you can also include keywords and should try to keep the description text at a maximum of 2 sentences or less.

3. Keep your videos short to get higher viewer retention

Getting more people to stick around and keep their eyes focused on your video is a huge challenge. The average human attention span is now 8.25 seconds which is even less than that of a goldfish!

It's very important to hook the attention of your viewers within 5-10 seconds. Why? Because retention rate is what Google uses to determine whether your video is interesting to users. Keep in mind that higher retention rate is equal to higher search rankings. Higher search rankings mean more people will get to view your video and thereby increasing conversion.

The most effective and possibly easiest way to get higher retention rate is to create videos that your target audience is interested in. If you're able to keep the attention of your audience, you win!

Through leveraging the different ways to optimise your videos for conversion, you can turn your viewers into subscribers, leads, and sales.