Trulet | AI Property Management


The challenge:

With a new digital property management service in its infancy, the team behind startup Trulet needed to bring their idea to life so everyone could see its full potential. They wanted a video to show how it’s a game-changer for landlords and tenants, and to help them secure new funding from investors. But they didn’t want to put anyone off by overemphasising the artificial intelligence aspect of the software. So, no pressure then…

The solution:

The actual software was still being created as we went into production, so we took a conceptual approach that highlighted just how much Trulet was capable of. With automation at the heart of the service, our focus on fluid transitions reinforced the notion of a seamless experience, while the script kept the scenarios human and relatable. The result? An aspirational vision for Trulet that set a new course for the company and encapsulated a clear message for multiple audiences.

Client Testimonial

The Motion Story team delivered exactly what we had imagined and the process was an extremely enjoyable experience. Their attention to detail in planning and iterating through animation versions was streamlined and allowed our team to provide input that resulted in the perfect end result. Under strict time pressure to deliver, Motion Story went over and above to make sure the project progressed through the stages to final delivery. I strongly recommend Motion Story to anyone looking to create animations that are in a category of their own - high quality, unique and dynamic.

James Fox

Managing Director Trulet

Project :

Trulet Property Management

Video type :

60s motion graphic explainer

Purpose :

Investment presentation

Storyboard Concept



Wondering if we're the right partner?

Set up a call with our creative director to discuss your video requirements, and learn from an industry expert.