Explainer Videos: A Proven Catalyst for Sales Growth
Getting prospective clients’ attention in the fast-paced digital world is harder than ever. Because people’s attention spans are becoming shorter, companies need to come up with creative methods to deliver their message clearly and efficiently. Explainer videos may help in this situation.
Why are they so effective?
Simplicity: Explainer movies simplify difficult concepts into easily absorbed information.
Engagement: They hold viewers’ attention visually and audibly, improving information retention.
Shareability: Because they are often brief and memorable, they are simple to post on social media platforms, broadening their audience.
Case Study: Examples of Successful Explainer Videos
One of the examples is Dollar Shave Club’s success. Explainer films have helped businesses like Dropbox, Airbnb, and Slack accelerate their development.
With a simple 2-minute explanatory film, Dropbox, for example, saw a 10% boost in conversion rate and many million more sign-ups.
The Sales Funnel: Enhancing Buyer Clarity at Each Stage
Every organization has to understand the sales funnel. It is the path prospective consumers follow from when they first learn about your goods until they purchase. You may improve this route by including explanation movies at each stop.
We created the above video for Acodis to help them explain what their platform could do for their customer’s data; without the video, they had to literally pitch every lead; now they just send the video over before they jump on a call.
Top of the Funnel: Awareness and Interest
Customers are only now learning about your goods in this situation. A video explanation can:
Uniquely describe your company.
Emphasize the issues your product resolves.
Present your goods as a solution.
Middle of the Funnel: Consideration and Evaluation
Customers are now comparing your product with similar ones on the market. Video explanations can:
Explore your product’s attributes and advantages in more detail.
Display endorsements and ratings.
Emphasize the unique qualities of your goods.
Bottom of the Funnel: Decision and Conversion
Explainer films might act as the last prod toward conversion at the choice and conversion stages. You may influence the choice in your favor by emphasizing your product’s benefits and value proposition.
Implementing Explainer Videos into Your Sales Strategy
Including explainer videos in your sales approach requires more than simply producing a video and crossing your fingers. It requires a calculated strategy:
Recognize Your Audience: Be aware of the people you are trying to reach and their problems.
Scripting: The foundation of every effective explainer video is a well-written screenplay.
Quality Production: Make sure the film is produced with good quality, whether you use internet resources or experts.
Distribution: Distribute your film on websites and apps where your target audience hangs out.
Analyze and optimize: Make the required improvements to your video’s performance using analytics.
We helped Drivo get past the gatekeeper with the above video; they kept getting rejected, but once they saw the true value in the platform, they got through to the decision and closed the deal.
❓ FAQs: Demystifying Explainer Videos for Sales Growth
1. Can I use multiple explainer videos in my sales funnel?
Absolutely! Several explainer video kinds may be useful at various points of the sales funnel. The top of the funnel might generate attention in a general explanatory video. At the bottom of the funnel, however, more particular films may aid decision-making.
2. How well can explainer videos work to boost sales?
Explainer videos may be tremendously powerful in increasing sales when utilized wisely. According to a Video Rascal survey, 85% of individuals are more inclined to purchase a product after seeing an explainer video.
3. How long should the perfect explanation video be?
An explanation video should be between 60 and 90 seconds in duration. This enables you to provide the relevant information without boring or overwhelming your audience.
4. How can I begin the process of producing an explanatory video?
Start by deciding on the purpose of the video and the main point you want to make. Then, write an audience-resonant screenplay that is captivating. From there, you may make your film using internet resources or by hiring specialists.
5. Can explainer films really increase customer clarity?
Yes, explainer films can simplify and simplify complicated product aspects. This clarity may greatly enhance the buying process and increase conversions.
Ready to get started on your software explainer video? To get answers to any questions you still have, schedule a free call with Motionstory now.