The challenge:
Introducing a new technology to the market when it breaks the rules of tradition, can be hard to do when it involves the safety of the general public. The Braums touchless push-button literally pushes the boundaries in traffic control by enabling the public to cross the road by waving there hand in front of the button. This groundbreaking product needed to explain to the buyers how the technology works and how it will help communities cross the road safely.
The solution:
We framed the story around how we are living today and took the viewer through a visual journey by showing them how the product will be used by a contemporary community to improve their lives.
