The challenge:
Data Republic developed a new way to securely share personal identifiable information, and wanted to explain how they did it. It was complex, technical, and downright hard to get your head around, but it had to be presented in a way that would make sense to everyone. They shared stacks of dry details, flat diagrams, and programming jargon about Senate Matching for us to transform.
The solution:
To make the technical information we had to communicate easier to digest, we applied some storytelling techniques to the script and created a journey to show how Senate Matching works. With 3D design the action of encryption was brought to life, and a steady pace ensured viewers had time to take in all the details. By painting a conceptual picture of a product that is largely intangible, we made understanding it easier.
