Facebook Ads For Explainer Videos

The numbers are clear; people will convert more and make a purchase after they watch a video. There are many avenues to get explainer videos in front of your customer base and we will be tackling Facebook Ads.

Facebook has made this available because video ads constitute a significant share of the total ads running on the internet. YouTube has a head start but Facebook is a large social media platform. So it's important for businesses to tap this medium to get more revenue.

Make it easier for your customers to find you

When you set up a Facebook page, include your clearly written company name and make sure you omit any other descriptions and special characters that will make it hard for people to search for you.

• If you may think that jamming in keywords in the name will work for you, it won't. Facebook will flag it as spam.
• When your page gets 25 likes you then need to set up a "vanity url" which is like a "username" for your page.
• Your Facebook page About Section can save you a lot of trouble since you can put contact information in there and have your customer get to know you before they contact you.
• Cover and profile photos will need to be relevant and include your branding to have your customers easily recognise you.
• Backlink to your Facebook page as much as possible from your website and blog posts to increase your page's relevance.
• Always include a call to action button to have your customer do what you want them to do to get your product.

Setting up your Facebook Ads campaign

• Always make sure you keep your Mobile and Desktop ads in separate setups. There are different bids and conversions for different devices.
• Segment your Facebook ads. Separate the news feed and right column ads because both have different structures.
• Check your images to see which ones work best, try different ones and check their click through rates.
• Calls to action can be put into ads through the "Ad Setup" menu. Choose the appropriate one for your type of product or service.
• Set up your Ad sets and segment your audiences according to what target interest is available.
• Always install conversion pixels as this will yield more accurate conversion tracking results.
• Getting your demographics right is critical in your ads success. Set up your Facebook Ads targeting by behaviour, this pays off much more than interest targeting.
• Test your bidding strategy to make sure you get the most bang for your buck.

Facebook Ads can be highly rewarding with the correct set up so make sure you fine tune everything in your ad campaign and monitor it closely. Having a fine grasp of Facebook ads will open new avenues for your business and help you promote your amazing explainer video.