01
Atomic
Atomic needed an explainer that showcased the distinctiveness of their in-app messaging — how companies convey valuable, specific information instead of bombarding users with spam.
View case study →SaaS motion graphic explainer videos
SaaS motion graphic
explainer videos.
SaaS motion graphic explainer videos for products that do not explain themselves yet. Product on screen — even from a Figma or a napkin brief — so people get it before they log in.
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SmokeballInsignia FinancialAmexAWSAonLiquid AIData RepublicMethodUTSSmokeballInsignia FinancialAmexAWSAonLiquid AIData RepublicMethodUTS
Selected work
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02
Good2Pay
Paperless invoicing made obvious — a SaaS story built for busy teams who need to see the workflow, not read a feature list.
View case study →03
Hey You
A product story for the Hey You ordering app — clear enough for a cold visitor, sharp enough for growth teams.
View case study →04
Uclusion
Uclusion invented a software modification platform with benefits for users and developers — if both use it. We synchronised their stories side-by-side to show how the solution fast-tracks improvement of any software.
View case study →05
ARK
ARK couldn't succinctly explain their modular design technology in layman's terms. We brought the platform to life with visuals that replicate the design process — what ARK does, in under 60 seconds.
View case study →06
InfoView
Digitising expense management for modern teams — receipt capture to approval and reporting, without the paper trail.
View case study →07
Class Trust
Class Trust's SMSF accounting is complex by nature. We broke compliance workflows into clear, approachable sequences so trustees and accountants get the value fast.
View case study →08
Trulet
TruLet aimed to revolutionise rental management with AI, but needed to simply explain how it works in practice. A fluid story of seamless efficiency, with their colours and typography throughout.
View case study →09
Giraffe
Giraffe's software revolutionises city planning. We created an inclusive story for architects, developers, and government — using clean geometric shapes to walk through the capabilities and present a clear vision for smarter cities.
View case study →10
Wipster
Wipster needed every user to know how their software had grown. Our 'Connect the Dots' concept links core functionality with newest developments, whisking the viewer through the features in smooth animation.
View case study →11
Acodis
Acodis couldn't succinctly explain their AI data extraction in layman's terms. We brought the platform to life with visuals that replicate the extraction process, matched to their brand.
View case study →12
Mosaic
Explaining strategic data planning with clarity and precision — a SaaS story built for buyers who need the aha moment fast.
View case study →13
Oovvuu
With a WordPress plugin capable of bringing curated video to every news article, Oovvuu needed reporters using it. We crafted a visual language resembling printing reels and focused on elevating news reporting.
View case study →14
DRIV0
Drivo spent too much time explaining their car park management system in pitch meetings. The animation uses bird’s-eye and cross-section views, weaving software features and user benefits into an instantly understandable demonstration.
View case study →15
Food By Us
Cutting through a crowded industry is hard, especially for busy chefs. We told the story clean and fast, kept transitions sharp and playful, and made the result tailored, personal, and compelling.
View case study →Make a new product make sense.
I unscramble software that does not explain itself yet — product on screen, story first — so founders and product teams can launch without a login or a live demo.
Operate effectively
- Present a clear product overview
- Quickly teach the user how it works
- Increase conversions faster
“40,000 views on YouTube, which increased brand perception and reputation.”
Questions
What is a SaaS motion graphic explainer video?
A 60–90 second film that makes software obvious. Product on screen, UI in motion, story first. Creative directors brief it as a motion graphic explainer. It is not a generic 2D character explainer and not a raw screen recording.
What makes a good software demo?
It's all about the story. The film should clearly present the solution and demonstrate how the features help the viewer.
What type of animation works best for software?
Motion graphic-styled films in 2D or 3D work best — they represent product features clearly without drowning in UI chrome.
How long does it take?
On average six weeks for a SaaS motion graphics piece. Simpler pieces can ship in about two weeks when scope is tight.
What assets should I provide?
If the product is live: access to the platform and brand assets. If it is still a concept, we can invent the visuals from the brief.
What is the ideal length?
Between 90 and 120 seconds is the sweet spot. Longer only when you need a deep walkthrough of the platform.
Who will I be working with?
A small studio. You work hands-on with me — the director — throughout the creative process. No account-manager layer.
How much does it cost?
From $5,000. Most projects land around $10,000–$15,000. Fixed quote after we understand the brief.