SaaS motion graphic explainer videos

SaaS motion graphic
explainer videos.

Make the software obvious before login. Product on screen — even from a Figma or a napkin brief — so people get it before they log in.

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Trusted by teams who need clarity

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Make a new product make sense.

Atomic

Atomic needed an explainer that showcased the distinctiveness of their in-app messaging — how companies convey valuable, specific information instead of bombarding users with spam.

Wipster

Wipster needed every user to know how their software had grown. Our 'Connect the Dots' concept links core functionality with newest developments, whisking the viewer through the features in smooth animation.

“40,000 views on YouTube, which increased brand perception and reputation.”

Simon Lehman — Marketing Manager, Acodis

Acodis

Acodis couldn't succinctly explain their AI data extraction in layman's terms. We brought the platform to life with visuals that replicate the extraction process, matched to their brand.

InfoView

Digitising expense management for modern teams — receipt capture to approval and reporting, without the paper trail.

Present a clear product overview
Quickly teach the user how it works
Increase conversions faster

Oovvuu

With a WordPress plugin capable of bringing curated video to every news article, Oovvuu needed reporters using it. We crafted a visual language resembling printing reels and focused on elevating news reporting.

DRIV0

Drivo spent too much time explaining their car park management system in pitch meetings. The animation uses bird’s-eye and cross-section views, weaving software features and user benefits into an instantly understandable demonstration.

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Questions

What is a SaaS motion graphic explainer video?

A 60–90 second film that makes software obvious. Product on screen, UI in motion, story first. Creative directors brief it as a motion graphic explainer. It is not a generic 2D character explainer and not a raw screen recording.

What makes a good software demo?

It's all about the story. The film should clearly present the solution and demonstrate how the features help the viewer.

What type of animation works best for software?

Motion graphic-styled films in 2D or 3D work best — they represent product features clearly without drowning in UI chrome.

How long does it take?

On average six weeks for a SaaS motion graphics piece. Simpler pieces can ship in about two weeks when scope is tight.